Uma Talreja was recently appointed as the Chief Digital Officer at Raymond Ltd after having served a role as the head of strategy for the group . She is responsible for digital transformation of the 91 year old iconic brand and organisation in India . Her passion for consumer data and using it to drive better business decisions puts her at the heart of a large customer centricity drive in the organisation . Her role encompasses CRM and loyalty , analytics , digital marketing , ecommerce and devising the future omni channel strategy and consumer experiences for the organisation . She has head marketing departments for the largest retailers in india for the last 20 years including Aditya Birla Retail Ltd, Shoppers Stop, Tata- Trent amongst others.