As the COO at V-Mart, Samir’s role is a strategic consolidation of Marketing, Operations, Visual Merchandising, Retail Planning, Retail Human Resource, Projects and Business Development. This is key to the long-term vision of V-Mart to accelerate the pace of change required to meet evolving stakeholder expectations. Samir has 15 years of multi-faceted industry experience with some of the country’s leading retailers and brings with him deep understanding of the Indian consumer mindset, subject knowledge in product differentiation and valuable hands-on experience in rapid business scale up and expansion. He has a highly developed sense for fashion owing to his vast experience in retail, and his charismatic persona and intuitive behavior makes him a natural people’s person both in the corporate sphere as well as socially. Prior to joining V-Mart, Samir had been associated with the Aditya Birla Group for 8 years, with leadership roles with Pantaloons Fashion Retail & Madura Fashion & Lifestyle. He has led business roles with diversified organizations like Mc Donald’s, Marico & Future Group.