Mr. Mohan has pursued his higher education from the US and worked as strategy consultant with Deloitte for several years in Chicago. He decided to move back to India in 2007 to join Mohanlal Sons, a family business dating back to 1881, as a 4th generation entrepreneur. Mr. Mohan effectively used his strategy consulting background and a keen business foresight to transition Mohanlal Sons from a Multi Brand Outlet to a specialised Celebration Wear Retailer. He also decided to foray Mohanlal Sons in relatively virgin markets; tier 2 & 3 towns. This has helped the brand to not only survive but strive (taking store count from 1 to 11- all company owned & operated) and carve out a niche space for itself at a time when a lot of Indian Retailers are struggling due to intense competition from international brands and the advent of e-commerce.