Kashyap Vadapalli

CMO, Pepperfry

Kashyap has been with Pepperfry for more than 6 years and leads the entire marketing function. He is on the management team at Pepperfry and participates in organization level decision making on key matters across – strategy, people and processes.

Kashyap has close to 2 decades experience in Marketing and Brand Management & Business Building. Prior to joining Pepperfry, his last role was as the CMO at eBay India, where he also previously performed the role of Director-Category Management & Business Development. Kashyap is an MBA from IIM Calcutta and holds a B.E. in Electronics & Communication Engineering from Birla Institute of Technology. He started his career in Sales and Marketing with Cadbury India and has had stints in Business Development and Operations in Tata Interactive Systems & Google India.

At Pepperfry Kashyap oversees all aspects of marketing including brand building, digital marketing, social media, consumer insights, creative & communications development and corporate communications. As Business Head for home categories he leads teams which work on areas such as – merchant and supply acquisition, category management & merchandizing. Across both roles the key objectives that he drives include – building the Pepperfry brand, efficient customer acquisition, robust customer retention rates, driving sales and revenue, and meeting margin goals.