Karan Behel

Founder, PrettySecrets

Karan Behal, is the Founder &  CEO of PrettySecrets (MTC Ecom Pvt Ltd.), India’s fastest growing lingerie brand. He has over 13 years of rich experience in the lingerie business across manufacturing, sourcing, marketing, product development, retail and e-commerce. A graduate in Business Management &  International Relations from Franklin &  Marshall College, USA, Karan began his entrepreneurial journey by retailing PrettySecrets nightwear at more than 300 points of sale including large format stores and multi-brand outlets in India. His family has been in the apparel and manufacturing and export business for 3 decades now. This strong background and in
depth knowledge in manufacturing, supply chain and inventory planning led to the success of his first venture and inspired him to launch a chain of multi-brand lingerie stores called LACE-The Lingerie Club in Mumbai, Delhi, Pune and Ludhiana (12 stores across the country). But it was not until 2012 when Karan realized the full potential of Lingerie Retail. E-commerce was then at its nascent stage but was fast growing. This is when he realised, that the opportunity lies in building an exclusive private label lingerie brand online. He soon forayed into e-tailing PrettySecrets with a much wider portfolio and succeeded to attract multiple rounds of funding from prominent angel,
VC &  PE investors. After the success of PrettySecrets.com, he decided to go multi-channel to provide the customers a seamless shopping experience. This conviction of the customers in PrettySecrets coupled with a lot of
R& ;D, inventory and supply chain planning and management &  the right franchise partners – all coming together to work in tandem, led him to open their first 2 exclusive brand stores in Mumbai in April 2017. Till date, PrettySecrets has launched 32 stores across 21 cities in the country, has department store tie-ups with Shoppers Stop, Central &  Brand Factory, is the market leader on all major online marketplaces and is also available through 250+ multi brand lingerie stores. The brand covers over 100 cites & towns offline and is available at 21,000 pin codes online. Among several accolades the company has received is that of being the WRC’s pick fot the number 1 lingerie brand in India for 2017-18. It is Karan’s primary ambition to make PrettySecrets the largest lingerie brand in the country as well as a great company to work with/for. He strongly advocates Women Empowerment through every effort at PrettySecrets. PrettySecrets consists of 70% female employees and that includes women in managerial posts and top-level positions. PrettySecrets as an organization makes sure that the women in the company are given the exact same opportunities, considerations and are equal stakeholders in making decisions as the men in the company. According to Karan, PrettySecrets is breaking stereotypes by creating an environment of men and women working together for a collaborative Karan Behal, is the Founder & CEO of PrettySecrets (MTC Ecom Pvt Ltd.), India’s fastest growing lingerie brand. He has over 13 years of rich experience in the lingerie business across manufacturing, sourcing, marketing, product development, retail and e-commerce. A graduate in Business Management &  International Relations from Franklin &  Marshall College, USA, Karan began his entrepreneurial journey by retailing PrettySecrets nightwear at more than 300 points of sale including large format stores and multi-brand outlets in India. His family has been in the apparel and manufacturing and export business for 3 decades now. This strong background and in depth knowledge in manufacturing, supply chain and inventory planning led to the success of his first venture and inspired him to launch a chain of multi-brand lingerie stores called LACE-The Lingerie Club in Mumbai, Delhi, Pune and Ludhiana (12 stores across the country). But it was not until 2012 when Karan realized the full potential of Lingerie Retail. E-commerce was then at its nascent stage but was fast growing. This is when he realised, that the opportunity lies in building an exclusive private label lingerie brand online. He soon forayed into e-tailing PrettySecrets with a much wider portfolio and succeeded to attract multiple rounds of funding from prominent angel, VC &  PE investors. After the success of PrettySecrets.com, he decided to go multi-channel to provide the customers a seamless shopping experience. This conviction of the customers in PrettySecrets coupled with a lot of R& ;D, inventory and supply chain planning and management &  the right franchise partners – all coming together to work in tandem, led him to open their first 2 exclusive brand stores in Mumbai in April 2017. Till date, PrettySecrets has launched 32 stores across 21 cities in the country, has department store tie-ups with Shoppers Stop, Central &  Brand Factory, is the market leader on all major online marketplaces and is also available through 250+ multi brand lingerie stores. The brand covers over 100 cites &  towns offline and is available at 21,000 pin codes online. Among several accolades the company has received is that of being the WRC’s pick fot the number 1 lingerie brand in India for 2017-18. It is Karan’s primary ambition to make PrettySecrets the largest lingerie brand in the country as well as a great company to work with/for. He strongly advocates Women Empowerment through every effort at PrettySecrets. PrettySecrets consists of 70% female employees and that includes women in managerial posts and top-level positions. PrettySecrets as an organization makes sure that the women in the company are given the exact same opportunities, considerations and are equal stakeholders in making decisions as the men in the company. According to Karan, PrettySecrets is breaking stereotypes by creating an environment of men and women working together for a collaborative