Ayushi Gudwani

Founder & CEO, FableStreet

Ayushi Gudwani is the Founder and Chief Executive Officer of FableStreet – Premium Workwear for Women. Prior to starting FableStreet, she worked with McKinsey & Co, as a management consultant for 7+ years, where she worked with large MNCs and Indian Conglomerates on topics of strategy, business expansion, scale up, supply chain and organization setup. She has an MBA from IIM Calcutta and graduated as a silver medallist in 2008. She also has a Bachelors in Electronics Engineering from NSIT, Delhi, 2006.

Unable to find well-fitted and comfortable western work-wear for herself in the Indian market, Ayushi found the business opportunity to build a large scale apparel brand – delivering international quality work-wear especially designed to fit Indian body types and cater to preferences of Indian women. FableStreet was launched 2 years ago, with a vision to address apparel needs of modern professional women, by offering custom fits at their doorstep, with its proprietary 3 measurement algorithm. Over past 2 years, FableStreet has engaged with more than 1 million women, online, grown more than 400% year on year, served more than 50,000+ customers, within India and international geographies namely US, UK, Australia, Singapore, Dubai etc.

Over past 2 years, FableStreet has been recognized immensely not just by fashion and lifestyle media, but also by Business and Start-up world, for bringing in an innovative business model and product to Indian apparel industry. FableStreet was featured in BT Coolest Startups 2018, awarded Debutante Etailer of the year, Star Retail award. In addition, Ayushi was awarded India’s hottest young entrepreneur award by Business World, Times SheUntld Award (Fashion), featured in India today as Top Women Entreprenuers changing the face of SME in India.