Ashish Jain is a leading E-commerce initiative of Godrej and Boyce. Godrej and Boyce has 14 diverse business divisions including Godrej Interio, appliances, security solutions and locks. He also heads Digital marketing for Godrej Interio and drive integration of creativity with data to rejuvenate brand from an old legacy brand to an aspirational brand for today’s millennial. Ashish is passionately pursuing technology enablers implementing Artificial intelligence, Machine learning, Data science, IoT to solve business problems at scale. In his past role, he led grocery e-commerce business in Reliance Retail as joint business head. In that role, he led a team of technocrats, merchandisers, Operators and Digital marketingprofessionals to build business from scratch. Ashish also lead development of Reliance Digital Xpress store from concept to realization. This format was focused on experiential retailing of technology products. He is passionate towards building customer centric digital businesses, processes and organization structure with strong bias towards action.