Ashish Goel

CEO & Co-founder, Urban Ladder

An inventor’s drive and the desire to create something impactful to change the world in a meaningful way sparked an entrepreneurial drive in Ashish Goel back in his college days in IIT Mumbai, and has today become the force behind India’s leading online furniture company – Urban Ladder.

Under Ashish’s leadership, the company took a tough call to scale down and limit its deliveries to three cities, where they decided to set up their own logistics team with trained delivery managers and staff that would assemble and install each piece of furniture bought from the site in the customer’s home. This decision to scale down before the company scaled up is instrumental in Urban Ladder’s success and has set pioneering standards for customer satisfaction in the e-commerce industry in India.A strong supporter of new and innovative business ideas, Ashish has mentored several startups and continues to do so. He makes a conscious effort to share his experiences with aspiring entrepreneurs and guide them through the process of ideation, starting out and sustaining a business. He has mentored several new age entrepreneurs who have launched their startups in the last 2 years. Some startups who Ashish has mentored are are Conotor, Magnet Works, Yoga Bars, Buy & Brag, and Wishloop.