Amit has over 22 years of rich experience in Fashion, Retail, Product and Brand Management. This experience has led to understanding customers’ buying patterns across India in International brands, Private Labels, lifestyle retail as well as hypermarkets. A NIFT Alumni, AMM 1995 batch. Initial experience in building one of the first International jeanswear Brands to enter India – Lee Cooper. Spent 12 years in various roles in Future Group being part of the Retail Revolution in India and involved in growth story of Pantaloons and Big Bazaar. A good 5 years at Levi’s as Director Retail Merchandising, associated with the brands’ turnaround story in India. Now with Globus since 2017 as Chief Operating Officer involved in re-energizing the retail brand to make it the most preferred fashion destination for the Generation Z in the country.