Abhishek Shetty is the Head – Marketing, PR & Loyalty at Celio Future Fashion Pvt. Ltd. India since August 2016. A
seasoned marketing professional, Abhishek has almost a decade of experience in Brand Management, Marketing
Strategy (B2B & B2C) and E-commerce Management in the Retail, Media and the Advertising Industry.
At Celio India, Abhishek spearheads the INR 2 billion men’s fashion label’s Marketing Department and overlooks 3 key function areas namely Marketing, Public Relations & Customer Relationship Management (Loyalty & Customer
Service) across platforms. He also has 6 partner agencies reporting into him and works closely with them to achieve
brand goals and objectives. Under his leadership, Celio recently won the Economic Times Most Promising Brand
Award for 2018.
Prior to working at Celio, Abhishek has also worked in the marketing departments of apparel major Jack N Jones at
Bestseller India as well as publishing major Mid-Day Infomedia Ltd. He has also worked in the strategy planning
division at the well-known advertising agency Saatchi & Saatchi. Abhishek is an alumnus of the Indian School of Business, Hyderabad & BITS PILANI. He has proven ability to deliver increased market share through crafting and executing inclusive, data-driven marketing approaches to best position product lines. Understanding and cracking the consumer puzzle has always excited him. His background in the strategic and creative implementation of key messaging, media planning and the 7P’s (Product, Price, Promotion, Place, Packaging, Positioning and People) allows him to take a marketing problem, break it down and build a compelling solution that has delivered measurable results to the firm.