Prasant Kumar Mohanty

Director- Sales and Marketing, Emcure Pharmaceuticals Ltd.

Total Year of Work experience – 25 years In Pharmaceutical Sales and Marketing out of which 7 years of Sales ( East Zone) and 4 years of Marketing in Fulford India Ltd. Rest 14 years responsible for Sales and Marketing responsibilities. Out of the total of 25 years 16 years i have worked in MNC ( Fulford India Ltd ( now MSD) and Novartis. Size of Business – Maximum business size was in Cipla which was 330 Cr per annum. Therapy Exposure – Dermatology, Oncology, Nephrology, Gastroenterology, HIV Specialist, Orthopaedics, Gynecology, Consulting Physician and Surgeons.

Manpower Experience – starting from a small business unit to maximum of 700+ FF including Sales and Marketing.

Key Achievements –
1. Successfully launched Business Unit in Novartis – Recruitment, Brand Plan, KOL Management and Sales management.
2. Building Mega brands like Razo( Rabeprazole)- 75 Cr.
3. Doubling the business of Cipla Gastro and HIV from 92 Crs to 201 Cr in 5 years time.
4. Launching Niche product in Hepatitis C and achieving a sales of 45 Cr in the 1 st year of launch.
5. Successfully building team across company where I have worked.
6. Part of Global Brand team for Novartis India Ltd
7. KOL management in Gastroenterology.