IRA 2016 AWARD CATEGORIES

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AWARD CATEGORIES:

ELIGIBILITY:
Award 1 to 16 (except category 13 ) are open to retailers with store presence with 3 or more stores in India and with a minimum 18 months of operation as on March 31, 2016. Eligibility for all categories includes mono-brand and multi-brand retailers whose primary offering is within that category.

1. IMAGES Most Admired Retailer Of The Year: Department Store

Definition: Retailer with minimum retail area of 25,000 sq ft per store offering a wide range of personal and home products organised into at least five distinct departments such as apparel, footwear, home appliances, furniture, jewellery, toys, cosmetics, sports goods, luggage etc.

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2. IMAGES Most Admired Retailer Of The Year: Hypermarket

Definition: Retailer with minimum retail area of 25,000 sq ft per store offering a range of consumer products including food & grocery, FMCG, fashion and general merchandise.

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3. IMAGES Most Admired Retailer Of The Year: Specialty Stores

Definition: Retailer of any one of the below mentioned categories.

Fashion & Lifestyle / Fashion Accessories / Luggage / Footwear / Sports goods & Fitness Equipments / Jewellery / Eyewear / Timewear / Leisure (books, music, gifts/ toys etc.) / Consumer Electronics / Pharmacy & Wellness products / Beauty Products / Salons, Spas & Fitness Services / Mobile & Telecom / Home & Office Improvement / Foodservice / Food & Grocery (Supermarkets)

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4. IMAGES Most Admired Retailer Of The Year: Concept Stores

Definition: Retailer which have a unique positioning in terms of format/ merchandise/ retail offering.

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5. IMAGES Most Admired Retailer Of The Year: Kiosk/ Express Formats

Definition: Retailers with small standalone structure, size ranging from 50-500 square feet, open ended from one end, used as a point of sale for product or service. and are located at locations, like malls, college campuses, hospitals, work places transit points such as metro stations, etc

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6. IMAGES Most Admired Retailer Of The Year: Travel Retail

Definition: Retailers located mainly at transport hubs like airports, railway stations, bus stations and metro stations, etc, catering to spontaneous/impulse buys of transiting passengers

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7. IMAGES Most Admired Retailer Of The Year: Entertainment

Definition: Operators of multiplexes or retail chain providing entertainment through gaming and fun zones, play areas and recreational concepts.

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8. IMAGES Most Admired Retailer Of The Year: Customer Relations

Definition: Retailers who have effectively implemented and managed a customer relationship program.

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9. IMAGES Most Admired Retailer Of The Year: Marketing & Promotions

Definition: Retailers who have conducted the most effective marketing campaign during the year, using either single or mixed media (including the use of online, social media or mobile) which led to increased footfall, sales and profitability of the brand.

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10. IMAGES Most Admired Retailer Of The Year: Store Design & VM

Definition: Retailers, using Design and visual merchandising to deliver an enhanced in-store experience to customers

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11. IMAGES Most Admired Retailer Of The Year: Employee Practices

Definition: Retailer that has conducted the most effective employee practices during the year to maximize employee performance to achieve employer’s strategic objectives.

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12. IMAGES Most Admired Retailer Of The Year: Best Turnaround story

Definition: Retailers that repositioned and restrategised to drive back consumers during the year, which led to increased footfall, sales & sustainable growth.

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13. IMAGES Most Admired Innovative Retail Concept of the year

Definition: Retailer who implemented unique idea, strategy or innovation enhancing or differentiating merchandise/ service mix and/or in-store presentation or promotion by a retailer. Must have been unveiled between April 2015 and March 2016.

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14. IMAGES Most Admired Retail Launch Of The Year

Definition: A high-publicity retailer launch between April 2015 and March 2016, which has drawn significant media and consumer attention.

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15. IMAGES Most Admired Retail Group of the year

Definition: A business group or organisation which operates multiple retail formats across verticals and channels, and whose overall growth in the year is based on performance on multiple fronts.

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For any questions on the IMAGES Retail Awards / IMAGES Retail Technology Awards, please feel free to call or write to me.

Ritesh Pandey

Mobile: +91 – 9810613585

Email: ritesh@irisretail.com

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