Launched in 2003, the mission of India Retail Forum (IRF) is to be the RETAIL CATALYST connecting businesses, people, knowledge and ideas for the profitable growth of modern retail in India.

Since its launch, IRF has actualised this mission by becoming the premier knowledge and networking platform for India’s vast, multi-dimensional and multi-hued retail industry. It brings together the most successful and influential retail visionaries, consumer and retail experts and the industry’s powerful decision makers on one mega platform as a means to retail enlightenment. Unprecedented consumer insights, retailing innovations and path-breaking retail technologies coalesce at every rendezvous to transform India’s retail ecosystem.

An unrivalled networking platform, every year, IRF presents the most comprehensive opportunities for retailers, consumer-facing businesses and support organisations to intelligently navigate the changing marketplace dynamics, and capitalise on emerging consumer expectations and aspirations.

IRF will join Reed Exhibitions’ growing portfolio of retail real estate events that includes MAPIC in France, 
Italy,China and REX (Real Estate Exhibition) in Russia.

MAPIC’s international reach combined with the expertise of Reed Exhibitions India and of the IRF team
will help to develop IRF into a regional platform for retail real estate professionals and international
retailers to source business opportunities, partnerships and retail locations in the dynamic and growing
Indian market.