IMAGES Retail Awards (IRA), India’s most valued and respected accolades for retailing, honour the achievements of the country’s most progressive and innovative retail brands, organisations, concepts and professionals every year. The annual IMAGES Retail Awards are adjudged on the basis of performance in operational benchmarks along with qualitative factors such Effective Technology Application, Suppliers Relation, Employee Relations, Marketing / Consumer Promotions , special features or achievement during the assessment period. Due to their 360-degree evaluation process, the IRA have come to be established as the premier recognition for retailer’s excellence in India. The coveted trophies for the 14th edition of IRA will go to India’s most forward-looking, innovative and exciting retailers for achievements in the year 2016-17. The final names will be announced at the glittering IRA 2017 ceremony on September 20, 2017 at the Renaissance Hotel, Mumbai.